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Cheryl Cran

Takulandilani ku blog ya future of Work - ndipamene mupezapo zolemba pazinthu zonse zokhudzana ndi tsogolo la ntchito.

Tili ndi olemba mabulogu alendo omwe amaphatikizapo a CIO's, Behavioral Scientists, CEO's, Scient Scientists kuphatikizapo zolemba za omwe adayambitsa Cheryl Cran.

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Tsogolo Limagawidwa

February 11, 2020

Jason Campbell wa MindValley akambirana ndi Cheryl Cran pa 'utsogoleri wokha' wofunikira kuti apange tsogolo logawana.

Kuti mumvere mawu athunthu pazofunsirowa pitani Pano.

Jason: Ndili ndi Cheryl Cran pano, yemwe, O, mwana wanga, tikhala ndi chiyembekezo chotere chokhudza tsogolo la ntchito ndikuti m'tsogolo tikugawana. Ndikutanthauza kuti anadziwika kuti anali woyamba kuvomerezeka ndi Onalytica. Pankhani yolankhula pamutuwu, tsogolo la ntchito limawoneka bwanji? Pakhala mtsogoleri wolankhula m'mabungwe padziko lonse lapansi. Kodi adalemba mabuku asanu ndi atatu limodzi ndi wachinayi akubwera ndipo zomwe tikukambirana zambiri pompano ndizomwe zikuchitika, ndizosintha kotani zomwe tikuwona kuntchito tsopano? Kodi tsogolo limawoneka bwanji komanso tingatani kuti tithe kukhala ndi zipatso zambiri komanso kupitiriza kupanga chidwi. Cheryl, zikomo kwambiri chifukwa chokhala pachiwonetsero komanso kulandiridwa.

Jason: Ndidafuna kumva kuti ulendo wanu wolowa mu nicheyi yothandizira anthu kudutsa kuti usinthe ndikuyenda bwanji ndipo mwakwanitsa bwanji kuyendayenda pamalowo ndikuthandizira makampani kumvetsetsa zomwe zikufunika?

Cheryl: Chifukwa chake kuyenda kwanga sikunali koyenera kwenikweni kuti sindinapite ku yunivesite kapena ku koleji. Zomwe ndizomwe zikuchitika tsopano!

Ndidayamba ntchito yanga kuchokera ku sekondale ndipo ndidapita ku banki. Ndinali wokonda kuchita bwino kwambiri. Ndinaphunzitsidwa kugwira ntchito molimbika, kuchita zolimba ndipo ndinakwezedwa kukhala mtsogoleri wazaka zochepa, wazaka 23.

Njira yanga yapadera monga mtsogoleri inali kukhazikitsa masomphenyawa ndikuwalimbikitsa ndikulimbikitsa anthu kuti abwere pamodzi ndi kusintha. Uko kunali kuwiringula kwanga kuyambira pachiyambi pomwe ndipo ndidatenga luso lonse mpaka ndidachoka ku banki ndikumapita ndikudziwongola mutu ndikumapita ku inshuwaransi, ndikukhala ndi dzanja la inshuwaransi lopambana, kodi katswiri wazambiri woyankhula kutukula ndi kugulitsa nyumba ndi magulu ena. Chifukwa chake, ukadaulo unkakhala ntchito yanga yovuta pantchito yanga.

Ndinalemba buku langa loyamba, "Nenani Zomwe Mukutanthauza - Tanthauza Zomwe Mukunena"Mu 2001 ndipo bukuli limafotokoza za tsogolo losatsimikizika komanso njira yolumikizirana yomwe tikufunika kuchita.

Ndipo kenako mabuku asanu ndi atatu pambuyo pake, ndipo ndakhala ndikuchita zachitetezo pakampani yathu yolangizira zaka zoposa 20. Ndinalemba bukuli "Kulemba Zotsatira Zotsatira - Yesetsani Kuti Mukhale Nawo, Pitani Patsogolo Lantchito" zaka ziwiri zapitazo izi zisanachitike "Luso la Kusintha kwa Utsogoleri- Kuyendetsa Zinthu Kusintha M'dziko Lothamanga". Kutha kwanga kukhala wokalamba kwambiri pakusintha kwaphokoso ndi chinthu chomwe ndatha kusamutsa kwa makasitomala omwe timagwira nawo ntchito zomwe zingagwire ntchito komanso mu gulu lathu komanso ndi anthu omwe timathandizirana nawo.

Jason: Kodi zosintha zikuyenda mwachangu kwambiri? Kodi ukadaulo ukusintha momwe timagwirira ntchito? Chifukwa chiyani kusintha kuli kovuta?

Cheryl: Chabwino, ndikuganiza kuti ndi kuphatikiza kwa zonse pamwambapa. Peter Diamandis, woyambitsa woyambitsa University payokha amalankhula za kusintha kwakukulu komanso kuthamanga kwa kusintha. Ndipo ndi zomwe tikukhalamo. Chifukwa takhala tikulankhula zakusintha kwazaka zambiri, koma mpaka masauzande awiriwo asinthika. Mwachitsanzo, tiyeni tikambirane za makina a ATM. Kusintha kumeneku kunali kosavuta komwe aliyense anasinthira, mwachangu kwambiri. Komano mukakhala ndi masauzande awiriwo ndipo tsopano mwapeza luso lotha kuchitika pamwezi lomwe limalumikizidwa ndi kusintha kwaukadaulo komanso kusintha kwa magwiridwe antchito. Malingaliro a anthu akutsegulira zinthu zosiyanasiyana. Societaly ndikutanthauza kuti pano tikulankhula poyera za zinthu zomwe sizikadakambidwa zaka khumi zapitazo ndipo tikuyang'ana momwe timachititsira kuti zinthu zisinthe padziko lapansi pakusintha. Koma ukunena zowona, kusintha kwamaganizidwe ndi chinthu chovuta kwambiri kuti anthu achite. Tikuchokera ku 'me to we' malingaliro omwe amafunikira kuti apange tsogolo lomwe limagawidwa.

Tekinoloje ndiyosavuta. Mumalankhula za CRM ndi nsanja, gawo ili ndilosavuta. Mutha kunena, chabwino, vutoli litha kuthetsedwa ndiukadaulo. Ndi anthu omwe ali ovuta.

Timapeputsa kufunika kopangitsa anthu kugula mtsogolo kuti awone kuyenera kwa kusintha, kulumikiza kusintha ndi tanthauzo lawo ndikulumikiza kusintha komwe zomwe zikukhudzidwazo. Nokha. Ndimakhulupilira molimba komanso mwamphamvu kuti ngati tili ndi Sinthani utsogoleri pakupanga ukadaulo, tidzapitilizabe kukhala kutali ndi anthu chifukwa m'malingaliro sitidalira kusintha pokhapokha ngati titha kulumikiza ndi tanthauzo ndipo ndikuganiza kuti ndiyo njira yomwe tayandikira.

Jason: Oo. Ndikufuna kudziwa zambiri kuposa izi chifukwa ndikudziwa bwino nthawi zomwe ndimayesera kukanikiza luso mu kampani ndipo ndawona momwe wina aliyense amanditsutsa komanso zambiri zomwe mumalankhula mukamalankhula lankhulani zoyembekezera kuti tsogolo lantchito ndi gawo ili la chikhalidwe cha anthu. Mukutanthauza chiyani pankhani iyi? Ndimamva ngati nthawi zambiri anthu amakhala olungama, ndipo ngakhale inemwini, ndikukayika kuti kusintha kapena ukadaulo kapena chilichonse chomwe chikubwera chidzapangitsa moyo wanga kukhala wosavuta. Kodi pamenepa ndi pamene pagombe likuchitika?

Cheryl: M'buku langa, “Luso la Kusintha Kwa Utsogoleri”, Ndimalankhula za kusintha kwa momwe amasinthira ndi momwe tonsefe timakhalira ndi kusintha chimodzimodzi. Zilibe kanthu kuti tonsefe tinasinthika motani, kusintha kumachitika, pamakhala zoyambira koyamba, njira yodzitetezera, ndipo kuchita kumeneku sikukhulupirira kusinthaku. Sindikukhulupirira kuti zingakhale bwino kuposa momwe zakhalira ndipo sindikutsimikiza kuti nditha kuyiphunzitsa kumene ndiyenera kuigwiritsa ntchito kuti ndikhale yothandiza kwambiri. Gawo ndi gawo lofunikira. Ndi gawo loganiza bwino. Komabe anthu ambiri amakhala pamagawo chifukwa amakhala otanganidwa ndi zinthu zomwe sizingagwire ntchito kapena zitha bwanji? Chifukwa chake akufuna kulumikizana zala ndi mabowo paukadaulo ndikupita kutsogolo kutsutsana ndi gawo lotsatira, zomwe ndimatcha njira yothetsera, komwe mumayang'ana, chabwino, bwanji, ndikadakhala kuti ndikumakusankhani Jason ndi Sinthani, m'malo mudza kwa inu ndikusangalala ndi kunena kuti tisintha, tili ndi CRM yatsopanoyi, ndiyabwino kwambiri.

Zipangitsa kuti chilichonse chisakhale chosavuta kwa inu. Kuchita kwanu koyambirira kukukayikira. Mukuganiza kuti ndikugulitsani katundu wathunthu mukudziwa? Simukhulupirira ine kapena ukadaulo chifukwa ndikuyesera kukugulitsani. Ndipo kotero ndikamalankhula za tanthauzo, ndizolumikiza ndikutanthauzanji kwa Jason ndi ntchito yake. Kuti muyang'ane pa mandala omwe mtsogolo amagawidwa. Chifukwa chake, ngati ndibwera kwa inu ndikuti, takhala tikufufuza ma CRM ambiri, tikufuna kuti athandizire. Mukutiuza kuti zitha bwanji kusintha ntchito yanu ya tsiku ndi tsiku? Kodi ndi mafunso ati omwe amabwera kwa inu mukawona matekinoloje omwe mungakhale nawo ndi chiani chomwe mukuganiza kuti chimapangitsa ntchito yanu m'moyo kukhala wosavuta ngati mungagwiritse ntchito pulogalamu iliyonse yatsopano ya CRM? Pa NextMapu timalankhula za mtundu wa PREDICT. Chimodzi mwazinthu zofunikira kwambiri pakupangitsa kuti ntchito zonsezi zisinthe ndi kuchititsa anthu kuchuluka. Ndipo sindikuyankhula za kafukufuku wanthawi zonse wokha wamakasitomala kapena kufufuzidwa kwa makasitomala, ndikulankhula za kukambirana chimodzi mozama ndi anthu, ndi anthu, anthu mpaka anthu, kodi izi zikutanthauza chiyani kwa inu? Mukuwona bwanji kuti ikugwira ntchito ndipo tingatani kuti tilingalire njira zokwezera izi kuti zigwire ntchito kwa inu ndi kwa wina aliyense pamlingo waukulu kwambiri.

Jason: Cheryl, tikadakhala kuti tinali ndi zokambirana kale m'mbuyomu! Tsopano momwe mukunenera izi, ndikuganiza nthawi zonse zomwe ndinamenyera chigoli kuti ndichite chimodzimodzi ndi kukana kochuluka motani, kuchuluka kwa momwe ndimayenera kumenyera nkhondo yokwerera pamene ndimayesa kubweretsa zatsopanozi, zida izi chifukwa Ndidakondwera nazo kwambiri. Ndipo mukuganiza chiyani? Ndimadziwika kuti wogulitsa ndima mind Valley motero aliyense amabwera ndi mzimu wokayikira.

Chifukwa chake ndikanafuna kuwonjezera zochulukirapo pa mtundu wa PREDICT kutipatsa mwayi wobweretsa zatsopano komanso matekinoloje atsopano komanso kukhala wopindulitsa pantchito. Ndipo zinthu zambiri izi zili mozungulira AI, zomwe tikambirana pang'ono, koma choyamba, tiyeni tiwonetse PREDICT iyi kuti itithandizire kapena kungondithandiza panthawiyi.

Cheryl: The NDIKUNENERATU mtundu ndi chida chothandizira kuneneratu zamtsogolo ndipo choyamba timayang'ana mapangidwe, omwe ndi P wa PREDICT. Mtunduwo uli ndi zinthu zisanu ndi ziwiri. Ndingolankhula zoyamba ziwiri zomwe titha kuchita podcast kwa maola awiri pa PREDICT yokha. Tizingolankhula za P ndi R, P ndi ya mapatani.

Ma R ndi kuti azindikilidwe. Ngati ife tokha tili eni mabizinesi kapena wina aliyense akumvetsera ngati munthu, ngati mukufuna kudzapeza tsogolo, muyenera kuyang'ana mapateni, muyenera kuwona mawonekedwe kuchokera pamalingaliro osiyanasiyana. Chimodzi mwa tsogolo la maluso antchito omwe tonsefe timafunikira kuti tikulitse pamlingo wapamwamba ndikutha kukhala ndi malingaliro osiyanasiyana.

Chifukwa chake mukuyang'ana pamalingaliro awa osiyanasiyana ndiye kuti mukuyang'ana mawonekedwe omwe anatuluka m'malingaliro onsewo. Mwachitsanzo, ngati titha kuyang'ana kampani yomwe ikugulitsidwa kwambiri, mwachidziwikire tikanapeza idatha pamalingaliro amenewo, koma tikadawona mawonekedwe omwe amalumikizana ndi ntchito, ma accounting, ndi makasitomala. Ndipo ndi komwe golideyo ndi chifukwa ndi chomwe chimatiwonetsa mtsogolo chifukwa tsopano titha kupita, O dikirani. Chifukwa chake ogulitsa akunena kuti anthu akufuna kudzipanga kwambiri. Ntchito za pa intaneti zikunena kuti tilibe ukadaulo wololeza anthu kuti azitha kuchita okha zomwe malonda amafuna kuti tifotokoze ndipo timawerengetsa ndalama kuti timawononga ndalama zambiri kuchita izi. Chifukwa chake malingaliro aliwonse awa, timawabweretsa onse pamodzi ndipo timapeza zomwe zimagwirizana pozindikira pateni. Ndipo malo wamba omwe tikhonza kukhala kuti titha kusunga ndalama zowerengera ndalama ngati titha kuchita izi mwanjira inayake, titha kuthandiza kutsatsa malonda kuchita ntchito yabwino chifukwa tsopano tikudziwa bwino zomwe kasitomala amafuna. Titha kuthandiza magwiridwe antchito kusankha njira yoyenera yaukadaulo yoperekedwa ndi mitundu yomwe tidazindikira.

Jason: Ndikufuna kukambirana zambiri mwazomwe tikuwona. Tiyeni tiyambire ndi ukadaulo wa kutsogolo chifukwa ndikuganiza kuti ukadaulo ndi chinthu chosangalatsa kwambiri kwa anthu kufuna kuyendetsa manja awo. Ndiye kodi zazikuluzikuluzi ndi ziti? Munanenapo zowonjezera poyambira. Takhala tikulankhula zambiri ndipo zikuonekeratu kuti ndikugulitsa, ndinasangalala kwambiri mukamalankhula za machitidwe ndi CRM. Kodi ndi zinthu ziti zazikuluzikulu zomwe tatsala pang'ono kuziona zomwe zitha kutikhudza ife patokha pantchito?

Cheryl: Ndili wokondwa kuti tayambitsa kuyankhulana kumakambirana ndi anthu poyamba chifukwa ku NextMapping yomwe ili chifungulo pano ndikuyenera kuyang'ana, mwachidziwikire, tonse timakondwera ndiukadaulo chifukwa zimakhudza moyo wathu watsiku ndi tsiku. Tonse tikugwiritsa ntchito Siri ndi Alexa, tonse tikugwiritsa ntchito mawu, tonse tikugwiritsa ntchito ukadaulo wokhudza. Tonse tikugwiritsa ntchito mawonekedwe a nkhope, kotero timakhala okondwa, koma ndikumva bwino kuti tikuyenera kuyang'ana ukadaulo ndi anthu mandala oyamba. Tiyenera kuyamba ndi mafunso ngati:

Kodi zikukukhudza bwanji kasitomala? Kodi zikukukhudza bwanji ogwira ntchito? Kodi zikuthandiza bwanji umunthu wonse? Ndipo ndikuganiza ngati tili ndi mafunso awa patsogolo, ndiye kuti tikhala bwino ndi zatsopano zamakono zomwe tikukumana nazo. Bukuli limapezeka pa webusayiti yathu yatchedwa machitidwe apamwamba 20 a 2020

Tikuwona zinthu zingapo. Koyamba, kuphatikiza zisanu G zisanu G zikhala zochulukira ndipo zikutanthauza kuti tsopano tikhala ndi kukhazikitsidwa kwapamwamba kwambiri, kovomerezeka pamaso. Mwa mitundu yonseyi yomwe tikuyamba kukhala. Phukusi la AI lipitiliza kuwonjezeka ndikusunthira zinthu zamtsogolo ndikuwonjezera kuti tsogolo likugawidwa. AI ipitiliza kusintha momwe timachitira bizinesi, kotero sizitenga ntchito. Zitenga ntchito zomwe anthu amachita mobwerezabwereza. Chifukwa chake tikayang'ana momwe AI ikupitilira, njira zina zomwe tikuwona ndizopanga zokha, mabungwe amtundu wa roboti omwe ali olemera popanga, ma cobots ambiri, malo ogulitsa ambiri mu ntchito zamankhwala azachipatala, zotulutsa zochulukirapo kuti zithandizire anthu kukweza zinthu nthawi khumi mphamvu Wamphongo. Pali zatsopano kwambiri. M'malo mwake, ndimakondwera ndikuti, tili pamavuto azaka zambiri zamatenda a anthu omwe akukwaniritsidwa pazaka zingapo zotsatira kudzera muukadaulo. Tili m'mphepete mwa kuthetsa mavuto ngati matenda amisala kudzera mu chidziwitso cha VR. Njira yodziwika yokwanira ndi nthawi yosangalatsa kukhala ndi moyo motero matekinoloje amenewa asintha dziko lapansi.

Tili ndi anthu 8 biliyoni padziko lapansi. Theka la iwo amalumikizidwa ndi WIFI. Pakadali pano zaka zitatu zikubwerazi, 75% ya dziko lapansi idzalumikizidwa ndi WIFI. Chifukwa chake ngati mukuganiza kuti takhala ndi zatsopano tsopano zikuwonjezera izi ndi 30% ya anthu. Tsopano kuwonjezera ku gwero lotseguka, kuwonjezera ku zowerengera, kuwonjezera ku nzeru zonse zomwe tikuphatikiza kudzera muukadaulo. Mutha kukhala ndi malingaliro awiri amtsogolo.

Kuchita koyamba ndikuchita mantha kwambiri. Kapena nambala wachiwiri, mumakhala wokondwa kwambiri ndipo mumayang'ana kwambiri momwe tingasinthire dziko lapansi. Ndipo sindikunena izi mwa malingaliro abwino. Ndikunena kuti ndi zenizeni kwambiri kuti tipeze dziko lapansi. Akuthandizira mavuto azachilengedwe. Mukudziwa, tili ndi Greta Thunberg akunena za chilengedwe. Pali zothetsera. Pali zinthu pakalipano zomwe zidapangidwa kuti ndi dontho lamadzi, ma pulasitiki amatha kutsitsidwa mpaka 10th kukula kwake koyambirira. Pali zatsopano kwambiri mwakuti timamva zoipa zonse mawailesi. Sitimamva zatsopano zomwe zikupanga zovuta zambiri zomwe zilipo, chinthu cham'mbuyo motero ili nthawi yosangalatsa kwambiri kukhala ndi moyo.

Jason: Cheryl, ndimakonda kuti unatha kugawana pang'ono za zomwe zikubwera. Ndizosangalatsa kwambiri ndipo ndimakonda momwe muliri okhudzana ndi izi, ndikufuna kuti anthu akhale omasuka podziwa kuti tsogolo likubwera ndipo zikutanthauza chiyani kwa iwo ndi udindo wawo chifukwa pali lingaliro longa tanthauzo langa, monga, wow, kusintha konseku kukuchitika. Ndimatenga gawo lanji? Kodi ndingakhale woyenera bwanji munyanja yosintha iyi? Monga momwe ziriri ndi ine, ndikulimbana kale ndi zinthu zosavuta monga luso muzipangizo zamagetsi, koma zomwe mwangolankhula ndi njira yopitilira zomwe anthu ambiri sangathe kuzimva. Nanga timalowerera zochuluka bwanji ndipo timachita bwanji gawo lathu?

Cheryl: Apa ndipomwe chikhulupiriro changa mu umunthu chiri kwambiri. Ndimakhulupirira kwambiri kuti tithana ndi zovuta zambiri. Monga ndidanenera poyamba, pali mafunso ambiri ine funsani m'buku la "NextM Map" mozungulira, kodi mumakhala ndi mantha kapena mumaganizira zam'tsogolo? Koma ndikuganiza kungotengera, lingaliro lotsatira, likuwoneka bwino kwambiri kuti muli kuti tsopano. Chifukwa chake ngati mukuopa kuopa mwachitsanzo, kapena mukuopa kuti gulu likulowera, ndikuganiza kuti ndi mwayi kuti ife titha kusintha kuchokera pachimake. Ndikukhulupirira kuti tili pamwayi wosinthika pano chifukwa chake mukayang'ana kusintha, mutha kuyang'ana momwe ndikuwopa, sindikudziwa tanthauzo lake. Ngati mutha kuyang'ana kosangalatsa ndikuti kutsogoloku kuli zogawana.

Palibe vuto kupita kumeneko. Ndiye choyambirira ndikusintha ndikudziwitsa kuti ndili ndi mantha ndipo sindikudziwa tanthauzo lake, koma chachiwiri ndikuvomereza izi kenako ndikuti, ndingatani kuti ndisinthe malingaliro? Mwachitsanzo, ngati anthu akufuna kupita pagulu lopanda demokalase lomwe tili ndi mwayi wonena kuti: bwanji?

Kodi ndakhala ndikugwiritsira ntchito mphamvu? Kodi malingaliro anga amandikwatira ndikukhulupirira kuti bola ndingokhala ndi mphamvu, ndikupambana?

Zakugawidwa zimagawidwa, tsogolo limagwirira ntchito, mtsogolo palimodzi. Ndipo njira yokhayo yakukonzekereratu ndikuyang'ana kusintha ngati chisonyezo choti ife titha kusintha. Ndipo pali kuya kowonjezereka kumeneko monga momwe mumadziwira ku MindViking chifukwa ndi zomwe inu muli. Pali zakuya kwambiri pamenepo za nthawi iliyonse kusintha kumachitika kapena nthawi ina iliyonse kusokonezeka kuchitika, ndikutiyitanira ife, mwayi woti titha, ndingayang'ane bwanji mwalusowu?

Ndingasinthe bwanji malingaliro anga kuti sindikukutumizira kumbuyo kusinthaku, koma ndikuwona kuthekera kosintha?

Ndiponso, ndikubwereranso ku zomwe ndimapeza, mukudziwa, "Utsogoleri wa Kusintha" Ndimalankhula za izi. Kodi tingasinthe bwanji izi kuti zikhale zotsatira?

Ndipo ku NextMapu timapereka zitsanzozo kuthandiza anthu kuti asinthe.

Jason: Ndi china chake chomwe ndikuganiza kuti tonse tikufuna koma mwachidziwikire, nthawi zina timayang'anizana ndi nkhondo zathu zaimfa zomwe timadutsamo ndipo ndimakonda momwe ntchito yambiri komanso zinthu zomwe mumalankhula zaukadaulo ndizabwino koma monga mudanenera ndi chikhalidwe chathu chaumunthu kuti tisinthane ndi izi ndipo ndimafuna kuwona ngati tili ndi zida zina zomwe titha kupereka kwa wina aliyense amene akumvetsera, yemwe ali pa utsogoleri ndipo mwina akuchita ndi anthu omwe ali mgulu lawolo Mitundu ya malingaliro osavomerezeka ndi momwe mumapangitsira kuti akhale okonzekera bwino zosintha kuntchito. Makamaka ngati zifika pazinthu zomwe zitha kutha kufunikira kwa maudindo ena pantchito yonga imeneyo. Zikuwoneka ngati china chake chovuta kuyenda. Kodi mwawona chiyani kapena mukuyembekezera chiyani?

Cheryl: Ndinagwira ntchito ndi gulu la zaumoyo ku US ndipo anali kuchita kukonzanso kwakukulu. Chifukwa chake anali akugulidwa ndi bungwe lina, zomwe zikutanthauza kuti atsogoleri 10 m'chipinda cha 30 chomwe ndimawongolera amayenera kulandiridwanso. Panalibe gawo lotsimikizika kwa iwo. Panalibe njira yodziwika yamtsogolo kapena njira ya ntchito kapena dongosolo lomwe adzawalandire.

Tsopano, kwa aliyense amene akumvetsera, uthenga wabwino ndi lero, aliyense amene wapangidwanso amakhala ndi mwayi chifukwa padzakhala akusowa kwa anthu 85 miliyoni ku North America konse mpaka chaka cha 2030 bola utakwanitsa kutha kusintha, mudzakhala ndi mwayi wogwira ntchito. Ndi zenizeni pompano. Kalelo, zaka 15 zapitazo sizinali chimodzimodzi.

Zomwe tidachita ndikupanga zokambirana ndi atsogoleri 30 omwe adazungulira patebulopo nati, "Izi ndiye zenizeni. Ichi ndi chowonadi. Tili mu gawo lalikulu lolinganiza. Anthu 10 mchipindachi sadzakhalanso m'malo mwawo kapena maudindo awo. Sitikudziwa momwe izi zikuwonekera ndipo sitikudziwa komwe zikupita, koma izi ndizomwe tikudziwa ndikuti zikuyenera kuchita kuti bungwe lipitirize kukhalapo, ndiye kuti chowonadi chimapambana ndipo izi nazi zomwe tikuthandizirani. Tikukupatsani zitsanzo, zida, zopangira, zothandizira, ngati mungakhale, mungakhale ndi zida zothandizira komanso zamtsogolo, msewu wovuta kwambiriwo musanayambe kugwira nawo ntchito izi zatsopano zophatikizika zopezeka. Ndipo kwa inu omwe tikuchoka, ganizirani ngati mwayi. Mukukhala mukunyamuka ndi phukusi. Mutha kusinthanso moyo wanu. Mutha kubwezeretsanso moyo wanu. Mutha kukhala ndi mwayi wobwerera pa mgwirizano. Tiyeni tiwone momwe aliyense wa inu payekhapayekha, momwe tingakhalire okonzekererani, kukuthandizani, kukuthandizani, ndikuthandizira kuti mupange tsogolo lanu labwino kwambiri. "

Tsopano, ndine wonyadira kukuwuzani kuti chifukwa chochita izi, anthu 10 omwe amatsogolera atsogoleri awo amawathandiza kupeza mwayi wotsatira. Atsogoleri amawathandizira, amawathandiza, kuwatsogolera, ndipo anthu 10 aja atalemba zochitika zanenedwa zabwino kwambiri zomwe zidandichitikira. Ndaphunzira momwe ndingayenderere kusintha. Ndaphunzira momwe ndingathanirane ndi tsogolo losatsimikizika komanso komwe ndidathere, ndimakhala wosangalala kuposa momwe ndidaliri kale, kotero sindikufuna kupweteketsa zowawa za kusintha.

Kwa atsogoleri omwe akumvera, muyenera kukhala wololera kukhala pansi ndi anthu pafupipafupi ndikuwona ngati anthu, maso ndi maso, kumvera zomwe akuwopa. Pewani kupweteka. Osawalozera ku chisankho chosavuta. Athandizeni kukhala opezedwa pogwiritsa ntchito zitsanzo.

Thandizani anthu kuti asinthe. Timagwiritsa ntchito zitsanzo zathu za utsogoleri ndikunena, mukuganiza kuti mukusintha pompano? Kodi timakupangitsani bwanji kuti mupange yankho?

Simungangowauza anthu kuti ndinu otsutsa ndipo muyenera kusintha. Simungangouza anthu, kuyamwa, buttercup. Tikuyenda ndipo tikusintha. Simungangouza anthu kuti asinthe kapena kufa. Muyenera kukhala ndi chidwi ndi kupambana kwa anthu ndipo monga mtsogoleri muyenera kukhala wololera ndikukweza manja anu pansi ndi kumadetsa ndi kukhala ndi zinthu zovuta, zolankhula zofunikira kwambiri monga zowona momwe mungapezere chidziwitso kuti mumaloledwa gawani ndikutsogolera anthu komwe kukawapindulira, athandizeni kuwona momwe zikuwathandizira ndipo mupambana. Athandizeni kuwona kuti zamtsogolo zigawidwa.

Jason: Ndikukhulupirira atsogoleri onse omwe amamvera izi adalowererapo. Mwatha kutenga zinthu zambiri zomwe zitha kuchitidwa kuti izi zitheke mosavuta ndipo ndikonda kuti maziko onse adakhazikitsidwa mchowonadi. . Ndikutanthauza kuti chowonadi ndi chomwe chimayenera kutuluka kuti mutha kukhala ndi zokambirana zowona mtima ndipo ndimati ndikanatambasula izi ndipo pamene ndimamvetsera izi, ndimamva ngati izi nthawi zambiri zimakhala zomwe muyenera kutsatira mukakumana nazo kudziwongolera nokha, monga momwe mumakhalira odalirika. Kodi mungatiuzenso zambiri za izi? Pa momwe mwina ndili mu gawo ndipo nditha kuwona momwe gawo loti gawo langanso, luso langa ndi ukadaulo wanga ukubwera? Kodi ndingakhale bwanji ndi utsogoleri wodziyang'anira, kukhala wodziyang'anira ndekha kuti nditha kuwona komwe nditha kubisidwa ndipo mwina pali lingaliro la maluso ati omwe ndiyenera kuyang'ana pakuphunzitsanso?

Cheryl: Utsogoleri wodziimira bwino, ukupangitsa kuti malingaliro anu akhale abwino. Ngati ndikudziwa kuti ntchito yanga yamtsogolo ndiyosafunikanso, chinthu chimodzi chomwe ndichita ndikuchita molingana ndi gulu la Maslow ndipo ndikuyesetsa kudziteteza.

Ndipo ndichifukwa chake tikuwona CYA yambiri m'mabungwe ndipo tikuwona CYA yambiri ikuphimba anu **. Ndipo chifukwa chomwe tikuonera kuti ndikuti anthu amangochita zoyankha.

Monga, sindikufuna kutengera kusinthaku chifukwa zikutanthauza kuti mwina sindikugwira ntchito. Zomwe ndikunena monga makochi, ndiye tiyeni tipite kumeneko. Kodi ngati, muli ndi luso lotani? Mumabweretsa phindu lanji? Kodi mumasintha bwanji miyoyo ya anthu? Kodi mumawonjezera phindu bwanji ku bungwe? Chifukwa ngati mukufunadi kuwonjezera phindu ndipo mukuyang'ana nthawi zonse kuti muthandize anthu ena kuchita bwino, mwatsimikizira kukhazikika kwa ntchito mtsogolo, palibe funso.

Kudzilamulira kumachokera pakudzidalira. Kodi mumakhulupirira kuti ndinu wofunika?

Kodi mukukhulupirira kuti ndinu oyenera kupanga phindu kwa wina aliyense mtsogolo?

Mukukhulupirira kuti tsogolo likugawidwa?

Ndipo ngati muli ndi kudzidalira kumene, mwa njira, magulu anu amakukondani kuposa momwe amachitira kale chifukwa akuwona kuti simukuyesera kudziteteza. Mukungoyang'ana kwambiri kwa iwo komanso kuchita bwino kwawo kuposa momwe mukufunira kuti muthe kuteteza moyo wanu wamtsogolo ndipo ngati mungasinthe momwe mungayang'anire, ndizochepa, Ooh, ine, sindikhala pantchito ndi zambiri za Ndikudziwa kukhala zoona pazomwe ndimachita kuti ndiziwonjezera phindu. Ndipo kwa ine, kwa aliyense amene angamamvere lingaliro ili mpaka pamlingo wotsatira, mupeza kuti palibe chomwe mungachite mantha.

Pazomwe ndalemba, ndakhala ndikuchita bizinesi kwa zaka 20 zopitilira. Sabata iliyonse ndizosakayikitsa. Sindikudziwa komwe kasitomala wotsatira akuchokera. Sindikudziwa kuti ndalama yotsatira ikuchokera kuti. Izi zakhala zenizeni kwa zaka 20 zopitilira. Ndikukhulupirira kuti aliyense ayenera kupanga bizinesi yolingalira m'malo mwa malingaliro awa omwe tidakhala nawo kwa zaka makumi angapo zapitazi zolipiridwa zolipira, zomwe ndi golide wamanja.

Zilidi. Zimatilepheretsa kuganiza mopitilira mphamvu zathu ndipo anthu ambiri adapangidwa kuti akhulupirire kuti iwo ndi abwino monga kudziwa ntchito yomwe alimo ndipo akuyenera kusintha. Kuzindikira kuyenera kusintha, ndife oposa pamenepo. Timabweretsa zabwino kuposa izi ndipo ngati simukukhulupirira izi, ndiye kuti ntchito yomwe timayenera kuchita tokha ndiyotukuka kuti ikhale yotheka kwambiri.

Jason: Whew. Mukulalikira kwaya ndipo kumafika kunyumba. Tikutseka gawo lino, kuyankhula za izi ndipo mwina chinthu chimodzi chomwe ndimafuna kufotokozera tisanadule izi ndikuti ndikuyenda tsiku langa lantchito, ndimakhala bwanji kuti ndione zomwe zikuchitika ine mwachangu kwambiri? Momwe ndimapangira radar kuti ndidziwe zomwe ndiyenera kuyang'ana?

Cheryl: Pa NextMapu tonse tili pafupi - "Chotsatira ndi chiyani?" Funso ili ndilothandiza kwambiri chifukwa sitikubweretsa nkhawa zaktsogolo. Chifukwa chake zomwe ndinganene kwa inu ndizoyendera zomwe zikuchitika ndikusungabe zomwe zikukuwonongerani tsogolo lanu ndikukhumba zanu komanso zomwe mukufuna kuchita ndi zomwe mukufuna kuchita ndikukhala nawo mbali. Ndipo kenako onaninso izi. Mukudziwa kuti iyi ndi ntchito yathu. Chifukwa cha ine, ndimakhala wokonzeka kuchita ziwonetsero zina. Kodi akuti chiyani? Akutani? Ndili muukadaulo. Kodi njira zamakonozi zikuyenda bwanji ndipo zikukhudza bwanji anthu?

Chifukwa chake ndikuganiza kuti kuvala chipewa chamtsogolo mukadali pantchito yanu yaposachedwa ndichinthu chimodzi chomwe mutha kuyamba kuwongolera tsopano m'malo moopa. Anthu ambiri ali ndi mitu yawo mumchenga. Sakufuna kudziwa momwe zinthu zikusinthira kapena zomwe zikuchitika. Ndikunena kuti, musamachite izi. Kwezani mutu wanu. Tchera khutu, chifukwa ndipamene mwayi umapezeka.

Ndipo panjira, apa ndi pomwe woyambitsa Uber komanso woyambitsa Airbnb, adakweza mitu yawo ndikuwona kuti tsogolo likugawidwa ndikunena kuti, uku ndi komwe anthu akupita. Anthu amafuna magalimoto akafunidwa. Afuna kuwona yemwe ati aziwongolera. Afuna kukhala okhoza kuyenda padziko lapansi ndikugwiritsa ntchito mokhalamo anthu. Chifukwa chake tikatukula mutu mchenga, timapeza mwayi. Palibe choti muziwopa. Chokhacho chomwe tikuyenera kuwopa ndikudziwononga tokha.

Timayika zotchinga zathu-mayimidwe athu ndi kwa ine, ndizomwe ndikufuna kuwopa kuti ndikudziletsa ndekha? Kodi ndikutchingira kuti kukhoza kwanga? Kodi ndikuletsa mwayi? Chifukwa ngati sindikuyang'ana mtsogolo, zikutanthauza kuti ndikungofuna kukhala moyo wopanda nkhawa. Ndikukhala mokanira. Ndikukhala popewa ndipo ndakhala ndikutsutsana ndi mtsinje nthawi zambiri. Jason, sizosangalatsa. Mumawononga nthawi yambiri mukukana. Funso langa labwino kwambiri nd ili: "Kodi ndingakhale bwanji mkazi wabwino, mayi wabwino kwambiri, agogo abwino kwambiri, bwenzi labwino kwambiri, mtengo wabwino kwambiri kwa makasitomala anga?" Ndimangofuna kukhala, ndipo izi zikubweretsa misozi m'maso mwanga. Ndikufuna kukhala munthu wabwino kwambiri momwe ndingathere ndipo bola ndikakwaniritsa cholinga changa, sindichita mantha ndi zam'tsogolo. Zero mantha.

JAson: Cheryl, zikomo kwambiri chifukwa chogwiritsa ntchito nthawi iyi ndikugawana nzeru zodabwitsa zonsezi. Ndikuganiza kuti aliyense achoka pano ali ndi malingaliro osiyana ndi momwe tithare tsogolo ili lomwe likubwera kwa ife mwachangu komanso mwachangu.